Did you know Brands Are Assets?
Do you know how to create a Brand Vision?
Is it possible to bring a Brand to Life?
This is the definitive book that answers these questions and more.
Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
Produkteigenschaften
- Artikelnummer: 9789351503903
- Medium: Buch
- ISBN: 978-93-5150-390-3
- Verlag: SAGE Publications India Pvt Ltd
- Erscheinungstermin: 18.08.2015
- Sprache(n): Englisch
- Auflage: Erscheinungsjahr 2015
- Produktform: Kartoniert
- Seiten: 252
- Format (B x H): 152 x 229 mm
- Ausgabetyp: Kein, Unbekannt