In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away.
Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.
Produkteigenschaften
- Artikelnummer: 9780367693152
- Medium: Buch
- ISBN: 978-0-367-69315-2
- Verlag: Routledge
- Erscheinungstermin: 17.05.2021
- Sprache(n): Englisch
- Auflage: 1. Auflage 2021
- Produktform: Gebunden
- Gewicht: 331 g
- Seiten: 114
- Format (B x H x T): 157 x 235 x 11 mm
- Ausgabetyp: Kein, Unbekannt