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Wir sind gerne für Sie daThis book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services. This book explains the emergence of the co-creation approach. It describes various models of value creation, as well as different stages and the contract process involved in co-creation. It also explores different types of learning and learning techniques, and how co-creation impacts the learning process. The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities.
Produkteigenschaften
- Artikelnummer: 9788132236771
- Medium: Buch
- ISBN: 978-81-322-3677-1
- Verlag: Springer India
- Erscheinungstermin: 12.01.2017
- Sprache(n): Englisch
- Auflage: 2017. Auflage 2017
- Serie: SpringerBriefs in Business
- Produktform: Kartoniert
- Gewicht: 1825 g
- Seiten: 97
- Format (B x H x T): 154 x 238 x 12 mm
- Ausgabetyp: Kein, Unbekannt
Themen
- Wirtschaftswissenschaften
- Betriebswirtschaft
- Organisationstheorie, Organisationssoziologie, Organisationspsychologie
- Wirtschaftswissenschaften
- Betriebswirtschaft
- Bereichsspezifisches Management
- Kundenbeziehungsmanagement, Kundenpflege