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One of the greatest challenges facing any start-up is “crossing the chasm”: bridging the gap between early adopters and mass-market buyers. Yet many promising businesses struggle even to reach the chasm. Often, founders leap in with money and a dream only to hit a wall. How can start-up founders diagnose and fix problems in order to arrive at this critical point?
Edward G. Amoroso provides an indispensable guide for start-ups looking to get off the ground and scale up to the next level. Getting to the chasm, as he illustrates through dozens of real-world case studies, requires long-term vision. Founders must focus on their core belief system—not simply what they do but why they are in business in the first place. Buyers connect with start-ups based on shared beliefs, and any founding team that does not understand this secret will struggle to build relationships with customers. Amoroso shares field-tested guidance for businesses in different spaces and stages on crafting a compelling message, understanding customers, benchmarking against competitors, and leveraging what makes a company irreplaceable. For founders, venture capital teams, private equity firms, investors, and readers with an interest in entrepreneurship, Reaching the Chasm is the roadmap for early-stage start-up success.
Produkteigenschaften
- Artikelnummer: 9780231219839
- Medium: Buch
- ISBN: 978-0-231-21983-9
- Verlag: Columbia University Press
- Erscheinungstermin: 25.11.2025
- Sprache(n): Englisch
- Auflage: Erscheinungsjahr 2025
- Produktform: Gebunden, Print PDF
- Seiten: 232
- Format (B x H): 140 x 216 mm
- Ausgabetyp: Kein, Unbekannt