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An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.
Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists.
Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps.
Produkteigenschaften
- Artikelnummer: 9781032370767
- Medium: Buch
- ISBN: 978-1-032-37076-7
- Verlag: Routledge
- Erscheinungstermin: 13.02.2023
- Sprache(n): Englisch
- Auflage: 1. Auflage 2023
- Produktform: Kartoniert
- Gewicht: 496 g
- Seiten: 340
- Format (B x H x T): 152 x 229 x 18 mm
- Ausgabetyp: Kein, Unbekannt