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Strategic Partnering

Medium: Buch
ISBN: 978-0-7494-6880-4
Verlag: KOGAN PAGE
Erscheinungstermin: 03.11.2013
Lieferfrist: bis zu 10 Tage

Strategic Partnering - remove chance and deliver consistent success - is designed to take the guesswork out and provide you with a ground-breaking and fully encompassing system of rules and processes, to make your partnering strategy a vitally important and transformational reality. Supported by invaluable insights from a wealth of senior leaders across a range of leading global organizations, the book introduces a comprehensive and practical new model of demonstrated methodologies, to remove chance from the partnering process and help you target 100 per cent success.

Whether you are a government official, board member, CEO, senior executive, account or procurement leader, marketer or a manager involved in value added relationships within your organization, then this book could be the 'vade mecum' to the development of your successful strategic partnering strategy and prove deeply 'transformational' to the way you think about, run and create value in your organization or business.


Produkteigenschaften


  • Artikelnummer: 9780749468804
  • Medium: Buch
  • ISBN: 978-0-7494-6880-4
  • Verlag: KOGAN PAGE
  • Erscheinungstermin: 03.11.2013
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2013
  • Produktform: Gebunden
  • Gewicht: 669 g
  • Seiten: 352
  • Format (B x H x T): 161 x 241 x 30 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

Throughout his 35-year career, Luc has been a passionate proponent of strategic thinking and flawless execution across the many relationships and businesses he has led. A Group Vice President for more than 10 years, Luc has been Group Chief Sales & Marketing Officer of BP plc from 2007 until now. He founded and has led BP's "Strategic Accounts" division since 2002, building and growing strategic partnerships with passenger and commercial vehicle OEMs, mining, retail, logistics, technology and other leading global institutions. This has included BP's first tier partnership with the London 2012 Olympic Games and Paralympic Games. Building deep value-generating partnerships has been at the heart of Luc's career. He is committed to helping organizations and people break through the limitations of vertical silos and, by operating more horizontally and entering alliances, to build different, transformational, strategic value opportunities.

Raphaël studies Business Administration at École Sainte Genevieve, France. His exposure to partnerships comes from various work experiences, for example with Ford. He has learned about "One Team" through playing competitive rugby since the age of five, and places partnering at the heart of his business leadership approach.

Guillaume studies Medicine at the University of Reims, France. His practice of partnership started very early in life, as he and Raphaël are twins. His work experience, notably with Hertz, has been driven by partnerships. He continues to strengthen his partnering skills by playing national-level rugby and aspires to develop strong relationships with his patients.

Chapter - 01: Introduction: Strategic partnering as a system; Chapter - 02: Setting up an enterprise partnering strategy; Chapter - 03: Designing a '100 per cent success' strategic partnership development model; Chapter - 04: Selecting the best strategic partners; Chapter - 05: Establishing a winning strategic partnering organization; Chapter - 06: Developing world-class strategic partnering human capital; Chapter - 07: Building extraordinary partnerial relationships; Chapter - 08: Forming a clear strategic partnership mission, 'destination' and plan; Chapter - 09: Developing compelling partnership 'value propositions' and 'offers'; Chapter - 10: Navigating towards a successful strategic partnership; Chapter - 11: Boosting performance with strategic partnerships; Chapter - 12: Conclusion: Is your culture ready to drive strategic partnering success?