In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Produkteigenschaften
- Artikelnummer: 9780749455125
- Medium: Buch
- ISBN: 978-0-7494-5512-5
- Verlag: Kogan Page
- Erscheinungstermin: 03.10.2009
- Sprache(n): Englisch
- Auflage: 1. Auflage 2009
- Produktform: Kartoniert
- Gewicht: 360 g
- Seiten: 232
- Format (B x H x T): 156 x 234 x 13 mm
- Ausgabetyp: Kein, Unbekannt
