Entrepreneurship: Managing New Ventures captures the concepts and insights that would equip aspiring and working entrepreneurs with necessary expertise required for starting and running their ventures. The author strikes a balance between theory and practice while being as concise and lucid in approach as possible. The book includes more than hundred real-life examples of start-ups from India. It discusses all aspects of starting a venture— including but not limited to idea generation, market validation, team building, fundraising, product marketing and customer out-reach and engagement.
This textbook will be useful to MBA students, executive education participants and readers interested in entrepreneurship.
Produkteigenschaften
- Artikelnummer: 9789354792014
- Medium: Buch
- ISBN: 978-93-5479-201-4
- Verlag: SAGE Publications India Pvt Ltd
- Erscheinungstermin: 01.08.2022
- Sprache(n): Englisch
- Auflage: 1. Auflage 2022
- Produktform: Kartoniert
- Gewicht: 546 g
- Seiten: 276
- Format (B x H x T): 187 x 243 x 16 mm
- Ausgabetyp: Kein, Unbekannt