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Beamer / Varner

Intercultural Communication in the Global Workplace

Medium: Buch
ISBN: 978-0-07-352506-8
Verlag: McGraw-Hill Education
Erscheinungstermin: 16.12.2006
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Intercultural Communication in the Global Workplace, 4/e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior. This approach helps readers develop an ability to work successfully within an environment of cultural diversity both at home and abroad.


Produkteigenschaften


  • Artikelnummer: 9780073525068
  • Medium: Buch
  • ISBN: 978-0-07-352506-8
  • Verlag: McGraw-Hill Education
  • Erscheinungstermin: 16.12.2006
  • Sprache(n): Englisch
  • Auflage: 4. Auflage 2006
  • Produktform: Kartoniert
  • Gewicht: 719 g
  • Seiten: 496
  • Format (B x H x T): 185 x 231 x 20 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

1.Culture and Communication2.The Role of Language in Intercultural Business Communication3.Getting to Know Another Culture4.Self and Groups in Business Cultures5.Organizing Messages to Other Cultures6.Nonverbal Language in Intercultural Communication7.Cultural Rules for Establishing Relationships8.Information, Decisions, and Solutions9.Intercultural Negotiation10.Legal and Governmental Considerations in Intercultural Business Communication11.The Influence of Business Structures and Corporate Culture on Intercultural Business Communication12.Intercultural Dynamics in the International CompanyAppendix: Case 1: What Else Can Go Wrong? Case 2: Hana: A Joint Venture between Health Snacks and Toka Foods