The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.
Produkteigenschaften
- Artikelnummer: 9780367597122
- Medium: Buch
- ISBN: 978-0-367-59712-2
- Verlag: Routledge
- Erscheinungstermin: 30.06.2020
- Sprache(n): Englisch
- Auflage: 1. Auflage 2020
- Serie: Ashgate Interdisciplinary Studies in Opera
- Produktform: Kartoniert
- Gewicht: 371 g
- Seiten: 240
- Format (B x H x T): 156 x 234 x 13 mm
- Ausgabetyp: Kein, Unbekannt