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Borkmann / Geißendörfer / Fraunhofer IAO

FutureHotel - 360° Hotel Service Ecosystem Study

An empirical study from the FutureHotel Innovation Network

Medium: Buch
ISBN: 978-3-8396-2155-4
Verlag: Fraunhofer Verlag
Erscheinungstermin: 06.02.2026
Lieferfrist: bis zu 10 Tage

The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral nodes in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation.


Produkteigenschaften


  • Artikelnummer: 9783839621554
  • Medium: Buch
  • ISBN: 978-3-8396-2155-4
  • Verlag: Fraunhofer Verlag
  • Erscheinungstermin: 06.02.2026
  • Sprache(n): Englisch
  • Auflage: Erscheinungsjahr 2026
  • Produktform: Kartoniert
  • Gewicht: 240 g
  • Seiten: 50
  • Format (B x H x T): 206 x 291 x 5 mm
  • Ausgabetyp: Kein, Unbekannt
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