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Brown / Gaudin / Moran

PR and Communication in Local Government and Public Services

Medium: Buch
ISBN: 978-0-7494-6616-9
Verlag: Kogan Page
Erscheinungstermin: 03.07.2013
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In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practiceseries comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

Produkteigenschaften

  • Artikelnummer: 9780749466169
  • Medium: Buch
  • ISBN: 978-0-7494-6616-9
  • Verlag: Kogan Page
  • Erscheinungstermin: 03.07.2013
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2013
  • Serie: PR In Practice
  • Produktform: Kartoniert
  • Gewicht: 727 g
  • Seiten: 320
  • Format (B x H x T): 156 x 234 x 21 mm
  • Ausgabetyp: Kein, Unbekannt

Themen

Autoren/Hrsg.

Autoren

John Brown FCIPR, MA (Hons) is an independent PR consultant with over 35 years experience in local government public relations and the media. He was Head of Public Relations for Strathclyde Regional Council (1993-1996) and subsequently Head of Public Relations and Marketing for Glasgow City Council (1996-2004). He served as chair of CIPR Scotland group, CIPR council member and in 2012 chaired the CIPR professional practices committee. Awarded the Sir Stephen Tallents medal in 2007.

Pat Gaudin FCIPR, CIPR Chartered Practitioner, MSc PR, Dip CIPR, CIPR Teacher Training Certificate has over 30 years experience in public relations and communication in local government and the local public sector. Most recently Head of Public Relations and Corporate Strategy for Chelmsford Borough Council and past Chair of the CIPR Local Government Group (2003-2006) before becoming an independent consultant in 2006 and adding PR teaching to the mix in 2010.

Wendy Moran MCIPR, Dip CIPR, is a Senior Lecturer in Communication, specialising in public relations across the local public services. Her background is in local government communication which she has maintained through her Committee Membership of the Chartered Institute of Public Relations (CIPR) Local Public Services Group (LPSG). She is currently undertaking doctoral studies investigating the role of the PR practitioner in local government.

    • Chapter - 01: The communicating council;
    • Chapter - 02: The communication team;
    • Chapter - 03: Communicating strategically;
    • Chapter - 04: Communicating and engaging with citizens;
    • Chapter - 05: Communicating with the council customer;
    • Chapter - 06: Communicating with employees;
    • Chapter - 07: Communicating as partners;
    • Chapter - 08: Communicating a campaign;
    • Chapter - 09: Communicating with the media;
    • Chapter - 10: Communicating in a digital world;
    • Chapter - 11: Communicating in a crisis;
    • Chapter - 12: Communicating the council brand;
    • Chapter - 13: Communicating and promoting place;
    • Chapter - 14: Communicating with confidence