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This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.
Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce "Customer-Dominant Management," detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.
Produkteigenschaften
- Artikelnummer: 9783658453510
- Medium: Buch
- ISBN: 978-3-658-45351-0
- Verlag: Springer
- Erscheinungstermin: 27.11.2024
- Sprache(n): Englisch
- Auflage: 2024
- Produktform: Gebunden
- Gewicht: 1004 g
- Seiten: 425
- Format (B x H x T): 173 x 246 x 28 mm
- Ausgabetyp: Kein, Unbekannt