Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.
Produkteigenschaften
- Artikelnummer: 9783030024161
- Medium: Buch
- ISBN: 978-3-030-02416-1
- Verlag: Springer International Publishing
- Erscheinungstermin: 14.01.2019
- Sprache(n): Englisch
- Auflage: 1. Auflage 2019
- Produktform: Gebunden
- Gewicht: 423 g
- Seiten: 214
- Format (B x H x T): 153 x 216 x 18 mm
- Ausgabetyp: Kein, Unbekannt
Themen
- Wirtschaftswissenschaften
- Wirtschaftssektoren & Branchen
- Dienstleistungssektor & Branchen
- Tourismuswirtschaft, Gastgewerbe
- Sozialwissenschaften
- Sport | Tourismus | Freizeit
- Tourismus & Reise
- Tourismus & Reise: Ökonomie, Ökologie