Verkauf durch Sack Fachmedien

Carney / Babiuk / LaVigne

In the News, 3rd edition

The Practice of Media Relations in Canada

Medium: Buch
ISBN: 978-1-77212-411-8
Verlag: Alberta Press
Erscheinungstermin: 01.03.2019
40,36 € 40,36 € (zzgl. MwSt.)
41,22 € 38,52 € (zzgl. MwSt.)
Lieferfrist: bis zu 10 Tage

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.


Produkteigenschaften


  • Artikelnummer: 9781772124118
  • Medium: Buch
  • ISBN: 978-1-77212-411-8
  • Verlag: Alberta Press
  • Erscheinungstermin: 01.03.2019
  • Sprache(n): Englisch
  • Auflage: 3. Auflage 2019
  • Produktform: Kartoniert
  • Gewicht: 450 g
  • Seiten: 320
  • Format (B x H x T): 152 x 229 x 18 mm
  • Ausgabetyp: Kein, Unbekannt
  • Vorauflage: 978-0-88864-495-4
Autoren/Hrsg.

Autoren

William Wray Carney (1950-2024) worked in journalism, education and public relations fields for several decades. He co-edited Fundamentals of Public Relations and Marketing Communications in Canada (University of Alberta Press), an introductory textbook for communications and public relations students.

Colin has over 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.

Mark Hunter LaVigne, MA, APR, FCPRS (Fellow, CPRS) has some 30 years’ experience as a public relations practitioner, professor/lecturer and published author. For more than 20 years, he has owned and operated his PR consultancy, with a focus on media relations. He wrote the media relations chapter in “Fundamentals of Public Relations and Marketing Communications “ University of Alberta Press (2015). He has also published a children’s book, “The Adventures of Matilda the Tooth Fairy,” and writes and performs music on acoustic guitar, harmonica, ukulele and vocals and co-founded the band The Coyotes, whose CD “Out of the Woods” can be found on iTunes amongst various portals.

- xi Preface

- xiii Acknowledgements

- xv A Note on Resources

- xvii Introduction

-

- 1 I THEORY AND PRINCIPLES ON MEDIA RELATIONS

-

- 3 1 WHY MEDIA, WHY NEWS

- 4 Why Choose Media as a Means of Communications?

- 7 Advantages and Disadvantages of Media

- 15 Alternatives to Media

- 21 Case Study: 2010 Olympic Torch Relay Campaign

-

- 27 2 BASIC PRINCIPLES OF MEDIA RELATIONS

- 27 Principle One: Good Communications Cannot Overcome

- Bad Judgement

- 28 Principle Two: Provide Information from a Credible Source

- 31 Principle Three: Practice Media Relations Regularly

- 31 Principle Four: Understand Legal Restrictions and Obligations

- 36 Principle Five: You Cannot Manage the Media

- 37 Philosophical Considerations

-

- 41 3 PROFESSIONAL RELATIONS

- 41 Communicator and Journalist

- 50 Ethics

-

- 57 4 BASICS OF MEDIA: WHO THEY ARE

- 57 Types of Media

- 58 Broadcast Media

- 62 Digital Media

- 63 Print Media

- 68 Forgotten Media

- 71 Media Options in a Mid-sized Market: An Example

- 74 Summary: What Are the Media?

-

- 77 5 BASICS OF MEDIA: HOW THEY WORK

- 78 Who Are the Reporters in Canada?

- 79 How Do They Get Their Stories?

- 83 What Makes a Good Story?

- 85 How Do They Present the Story?

- 89 Reporting for Broadcast

- 91 Case Study: A Day in the Life of a Digital Editor

-

- 93 II THE PRACTICE OF MEDIA RELATIONS

-

- 95 6 GETTING STARTED: A MEDIA PLAN

- 95 Proactive and Reactive Media Relations

- 100 Paid versus Earned Media

- 100 Planning for a Media Event: The One-Off Plan

- 104 Long-Term Planning: A More Complex Model

-

- 105 7 THE FIRST STEPS: RESEARCH, GOALS AND TRAINING

- 106 Situational Analysis

- 108 Basic Planning

- 109 Research

- 114 Policies and Procedures

- 117 Media Training

-

- 121 8 APPROACHING THE MEDIA: MEDIA DRIVERS AND THE NEWS RELEASE

- 121 Media Drivers

- 122 The News Release

- 125 The Lede

- 135 Is It Time to Retire the Traditional News Release?

- 136 Video News Releases

-

- 139 9 OTHER APPROACHES TO THE MEDIA

- 139 The News Conference

- 146 Technical Briefing/Backgrounder

- 147 The Scrum

- 148 Media Stunts

- 150 Media Events

- 152 Direct Contact

-

- 159 10 DO-IT-YOURSELF MEDIA

- 160 Op-Eds

- 161 Letters to the Editor

- 162 Community Cable Programming

- 163 Advertorials

- 164 Ad Features

- 165 Media Sponsorships

- 167 Public Service Announcements

- 169 Community Billboards

- 169 Self-Publishing: The Newsletter

- 170 Self-Publishing: The Website

- 173 Blogs and Social Media

-

- 175 11 THE INTERVIEW

- 176 Overview and Limitations

- 178 How Not To Do an Interview

- 187 How To Conduct an Interview: Basic Guidelines

- 189 Attributes of a Good Interview

-

- 195 12 THE INTERVIEW CONTINUED: QUESTIONS AND ANSWERS

- 195 The Basic Answer Format

- 197 Basic Questions

- 199 Standard Question Formats

- 203 Unfair Questions

- 205 Fitting Questions to Format

- 210 Behaving in an Interview

- 211 The Telephone Interview

- 211 A Few Thoughts on the Media Interview

- 212 Done!

-

- 213 13 EVALUATION AND REVISION

- 213 Evaluation

- 218 Measuring Achievement of Goals

- 219 Revise as Necessary

- 221 Case Study: McCormick® Gourmet Super Spices

-

- 225 14 SPECIAL MEDIA, SPECIAL CASES

- 225 Business Media

- 228 Government and Politics

- 232 Entertainment Media

- 234 Sports Media

- 235 Crisis Communications

- 239 Internet, Digital and Social Media

-

- 241 15 THE FINE ART OF COMPLAINING ABOUT THE MEDIA

- 245 Complaining about Newspapers

- 247 Complaining about Broadcasters

-

- 249 ENVOI: FINAL THOUGHTS

-

- 251 Further Reading

- 255 Notes

- 267 Bibliography

- 271 Index