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Wir sind gerne für Sie daAn Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
Produkteigenschaften
- Artikelnummer: 9780750667319
- Medium: Buch
- ISBN: 978-0-7506-6731-9
- Verlag: Taylor & Francis Ltd (Sales)
- Erscheinungstermin: 01.04.2006
- Sprache(n): Englisch
- Auflage: REV. Auflage 2006
- Produktform: Kartoniert
- Gewicht: 857 g
- Seiten: 446
- Format (B x H x T): 189 x 246 x 24 mm
- Ausgabetyp: Kein, Unbekannt