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Introduction to e-Business

Medium: Buch
ISBN: 978-0-7506-6731-9
Verlag: Taylor & Francis Ltd (Sales)
Erscheinungstermin: 01.04.2006
Lieferfrist: bis zu 10 Tage

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form


Produkteigenschaften


  • Artikelnummer: 9780750667319
  • Medium: Buch
  • ISBN: 978-0-7506-6731-9
  • Verlag: Taylor & Francis Ltd (Sales)
  • Erscheinungstermin: 01.04.2006
  • Sprache(n): Englisch
  • Auflage: REV. Auflage 2006
  • Produktform: Kartoniert
  • Gewicht: 857 g
  • Seiten: 446
  • Format (B x H x T): 189 x 246 x 24 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; E-business: the future; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com.