The Global Environment of Business provides students with a truly international perspective that integrates both market (industry structure) and nonmarket (i.e. political forces) analysis concisely, in a way not found in other texts.
The following key issues are emphasized:
Industry Structure: Management must strategize to deal with the bargaining strength of customers, suppliers, and competitiors on a country by country basis. Low cost labour and outsourcing are changing the nature of the firm dramatically.
Macroeconomic Forces: Management must formulate country strategies in light of each country's income levels and growth rates, foreign exchange rates, inflation rates, interest rates, and unemployment rates.
Political Forces: Regulations, financial incentives, tax regimes, investment restrictions, and trade agreements differ widely from country to country.
Societal Forces: Ethics, labour, and environmental practices differ from country to country. In addition, specific consumer preferences and demographic trends must play a role in national strategies.
Technological Forces: Strategies must correspond to each country's technological infrastructure and the pace and direction of technological change.
Produkteigenschaften
- Artikelnummer: 9781452290010
- Medium: Buch
- ISBN: 978-1-4522-9001-0
- Verlag: SAGE Publications, Inc
- Erscheinungstermin: 16.01.2013
- Sprache(n): Englisch
- Auflage: Erscheinungsjahr 2013
- Produktform: Kartoniert
- Gewicht: 565 g
- Seiten: 320
- Format (B x H x T): 185 x 254 x 258 mm
- Ausgabetyp: Kein, Unbekannt