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Coordinating Editor: Wesley Hartmann

Quantitative Marketing and Economics

QME

Artikelnummer: 9771570715007
Medium: Zeitschrift
ISSN / ISBN: 15707156
Verlag: Springer
Erscheinungsweise: vierteljährlich
Kündigungsfrist: 30. September des laufenden Jahres
Lieferfrist: bis zu 10 Tage
Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.

Produkteigenschaften


  • Artikelnummer: 9771570715007
  • Medium: Zeitschrift
  • ISBN: 977-157071500-7
  • ISSN: 15707156
  • Verlag: Springer
  • Erscheinungsweise: vierteljährlich
  • Sprache(n): Englisch
  • Produktform: Other printed item
  • Ausgabetyp: Kein, Unbekannt