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fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf

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Amoako Asiedu / Kofi Asravor / Ebo Hinson

Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa

The Realities of the Post COVID-19 Era

Medium: Buch
ISBN: 978-3-032-14173-6
Verlag: Springer
Erscheinungstermin: 02.05.2026
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This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption. 

Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative—highlighting both success stories and critical policy implications for the post-pandemic era. Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens. This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment.

Produkteigenschaften

  • Artikelnummer: 9783032141736
  • Medium: Buch
  • ISBN: 978-3-032-14173-6
  • Verlag: Springer
  • Erscheinungstermin: 02.05.2026
  • Sprache(n): Englisch
  • Auflage: Erscheinungsjahr 2026
  • Produktform: Gebunden, HC runder Rücken kaschiert
  • Gewicht: 626 g
  • Seiten: 369
  • Format (B x H x T): 153 x 216 x 26 mm
  • Ausgabetyp: Kein, Unbekannt

Themen

Autoren/Hrsg.

Herausgeber

Chapter 1: Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa – The Realities of Post COVID-19 ERA.- Chapter 2: Entrepreneurship and Innovation in Ghana - Post Covid-19 Realities.- Chapter 3: Creating and Sustaining Competitive Advantage in Small and Medium-Sized Enterprise (SME’s).- Chapter 4: Technology and Digitization in Small and Medium-Sized Enterprises in Ghana: Impact on Financial Performance.- Chapter 5: Sustainability marketing, social responsibility, ethics, and SME performance: the moderating role of government regulations.- Chapter 6: Leveraging Digital Technologies for Enhanced Complaint Management In Delivery Service SMEs: Insights From Ghanaian Consumer Behaviour.- Chapter 7: SMEs in the 4th Industrial Revolution: A Marketing Shift.- Chapter 8: The Role and Relevance of Marketing in Small and Medium-Sized Enterprises (SMEs) in Africa.- Chapter 9: Strategic Marketing Planning in Small and Medium-Sized Enterprises (SMEs).- Chapter 10: The role of digital advertising and AI-based public relations in Brand promotions: Conceptual Framework.- Chapter 11: Financial management among SMEs in Africa: The Ghanaian Case.- Chapter 12: The Role Entrepreneurial Orientation And Social Media Marketing On SMEs Performance.- Chapter 13: Building A Strong Online Presence For Small And Medium Enterprises: An Emerging Market Perspective.- Chapter 14: Chatbots and AI-based marketing as a digital marketing communication strategy for SMEs in Africa: Conceptual Framework.- Chapter 15: Dynamics of Small and Medium Enterprises' Borrower Characteristics and Credit Risk in Ghana.- Chapter 16: Conclusion and Reflections.