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In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers. This book explores how K-pop’s strategic approach to content creation can serve as a model for creatives everywhere, offering powerful lessons on building sustainable careers beyond algorithm dependency.
Through a research-driven analysis of K-pop’s content and engagement model, this book reveals four key lessons behind its global success: (1) Mass Content Creation as a Business Model; (2) Leverage Fans as Business Partners; (3) Access is the New Digital Currency, and (4) Cultivate Non-Traditional Income Streams. By drawing parallels between K-pop’s strategies and the broader creative industries, this book offers actionable insights to help creative professionals develop sustainable businesses through innovative digital content strategies and next-level audience engagement inspired by the recent global success of groups such as Stray Kids and BTS.
This book serves as both an academic study and a practical guide, tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.
Produkteigenschaften
- Artikelnummer: 9781041090182
- Medium: Buch
- ISBN: 978-1-041-09018-2
- Verlag: Taylor & Francis Ltd
- Erscheinungstermin: 29.07.2026
- Sprache(n): Englisch
- Auflage: 1. Auflage 2026
- Serie: Routledge Focus on Business and Management
- Produktform: Gebunden
- Gewicht: 430 g
- Seiten: 146
- Format (B x H): 138 x 216 mm
- Ausgabetyp: Kein, Unbekannt
Themen
- Wirtschaftswissenschaften
- Wirtschaftssektoren & Branchen
- Medien-, Informations und Kommunikationswirtschaft
- Musikindustrie
- Wirtschaftswissenschaften
- Wirtschaftssektoren & Branchen
- Medien-, Informations und Kommunikationswirtschaft
- Musikindustrie