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What is the essence of a brand? How can it be expressed in a nutshell, and what are its salient characteristics? Logos, colours, shapes, lettering: a brand should of course be recognisable at first glance and at the same time unmistakable. But what actually brings a brand to life – and above all, what makes it future-proof in a world in motion between analogue climate change and digital transformation?
It is people who shape the Festo brand. Embedded in a globally active world community, they are brand ambassadors of a living network – a weighty term that brings with it responsibility. After all, the characteristics of a brand can only be perceived if they are an integral part of a company’s cultural substance. The brand thus also shapes people.
Where does the Festo brand stand, and where does it want to go? The family-owned company strives to develop sustainable solutions for people, animals and the environment and to set them on course for a responsible future. To fulfil this brand promise, Festo relies on the dimensions of technology, innovation, education, knowledge and responsibility.
Produkteigenschaften
- Artikelnummer: 9783834335074
- Medium: Buch
- ISBN: 978-3-8343-3507-4
- Verlag: Vogel Communications Group GmbH & Co. KG
- Erscheinungstermin: 31.08.2021
- Sprache(n): Englisch
- Auflage: 1. Auflage 2021
- Produktform: Gebunden
- Gewicht: 1620 g
- Seiten: 236
- Format (B x H): 270 x 270 mm
- Ausgabetyp: Kein, Unbekannt