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Flynn / Ritchie / Roberts

Public House and Beverage Management

Key Principles and Issues

Medium: Buch
ISBN: 978-0-7506-4678-9
Verlag: Taylor & Francis Ltd
Erscheinungstermin: 14.08.2000
Lieferfrist: bis zu 10 Tage

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to:* Key players* Variations in service offer* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)* Customers and segments* Labour markets and employees* Key elements in the business units* Retailing skills.The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.


Produkteigenschaften


  • Artikelnummer: 9780750646789
  • Medium: Buch
  • ISBN: 978-0-7506-4678-9
  • Verlag: Taylor & Francis Ltd
  • Erscheinungstermin: 14.08.2000
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2000
  • Produktform: Kartoniert
  • Gewicht: 474 g
  • Seiten: 236
  • Format (B x H x T): 190 x 246 x 15 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

Chapter 1 A history of the licensed trade industry; Chapter 2 The modern industry; Chapter 3 The licensed enterprise and the law; Chapter 4 The marketing function; Chapter 5 Management of the products and services; Chapter 6 Managing the human resources; Chapter 7 Controlling your profits; Chapter 8 Ethics and dilemmas: the challenges of the licensed trade industry; Chapter 9 Careers and contacts;