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Foxall

Consumer Behaviour Analysis

Critical Perspectives on Business and Management

Medium: Buch
ISBN: 978-0-415-19642-0
Verlag: CRC Press
Erscheinungstermin: 15.11.2001
Lieferfrist: bis zu 10 Tage
Autoren/Hrsg.

Herausgeber

Volume I: The Behavioural Basis of Consumer Choice
Part 1: Towards a Behavioural Perspective
Part 2: Patterns of Consumer Choice
Part 3: Cognitive Decision Making
Volume II: The Behavioural Economics of Consumption
Part 1: Behavioural Economics, Matching and Maximization
Part 2: Token Economies and Social Marketing
Part 3: Behavioural Decision Making
Volume III: Marketing in Behavioural Perspective
Part 1: Theory and Interpretation
Part 2: Classical Conditioning Research
Part 3: Operant Research
Part 4: Marketing Decision Making