Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Produkteigenschaften
- Artikelnummer: 9780195161441
- Medium: Buch
- ISBN: 978-0-19-516144-1
- Verlag: OXFORD UNIV PR
- Erscheinungstermin: 29.09.2005
- Sprache(n): Englisch
- Auflage: Neuausgabe 2005
- Serie: Strategic Management Series
- Produktform: Gebunden
- Gewicht: 553 g
- Seiten: 288
- Format (B x H x T): 163 x 243 x 25 mm
- Ausgabetyp: Kein, Unbekannt