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Gross / Fink

Electronic Media

An Introduction

Medium: Buch
ISBN: 978-0-07-337886-2
Verlag: McGraw-Hill Education - Europe
Erscheinungstermin: 16.12.2009
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This concise, student-friendly text teaches the essentials of electronic media and telecommunications. Exploring both the background and structure of this ever-evolving industry and the many ways in which media affects our lives, the text is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section focuses on the various media forms (e.g. radio, the Internet), while the second addresses the functions of media (programming, advertising, etc.). The tenth edition features expanded coverage of contemporary methods and usages of communication, as well as the social significance of media, and how to obtain a job in electronic media.

Produkteigenschaften

  • Artikelnummer: 9780073378862
  • Medium: Buch
  • ISBN: 978-0-07-337886-2
  • Verlag: McGraw-Hill Education - Europe
  • Erscheinungstermin: 16.12.2009
  • Sprache(n): Englisch
  • Auflage: 10. Revised Auflage 2009
  • Produktform: Kartoniert
  • Gewicht: 664 g
  • Seiten: 464
  • Format (B x H x T): 185 x 231 x 17 mm
  • Ausgabetyp: Kein, Unbekannt

Themen

Autoren/Hrsg.

Autoren

Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. She has written ten other textbooks and hundreds of magazine articles. In 1999 she was the recipient of the Frank Stanton Award for Distinguished Contribution to Electronic Media Education and in 1997 she received the Distinguished Education Service Award from the Broadcast Education Association. She is a past governor of the Academy of Television Arts and Sciences and has also chaired that organizations Library Committee and Student Activities Committee. As Past President of the Broadcast Education Association she increased membership 24% and funding 59%. Professionally, she is currently Associate Producer for the video series Journeys Below the Line and in the past she was Director of Programming for Valley Cable TV and the producer of numerous radio and TV programs for public, commercial, and cable outlets. Her teaching and consulting have taken her to many countries including Malaysia, Swaziland, Estonia, Australia, Guyana, and Russia. Her doctorate is from UCLA.

Contents

Part 1 -- Electronic Media FormsChapter 1The Significance of Electronic Media 1.1 A Rationale for Study 1.2 A Matter of Terms1.3 Ownership of Media Devices1.4 Use of Electronic Media1.5 The Functions of Media 1.5a Presenting Entertainment 1.5b Disseminating News and Information 1.5c Aiding Commerce 1.5d Transmitting Culture and Customs 1.5e Acting as a Watchdog 1.5f Providing Relaxation and Companionship 1.5g Connecting People to Each Other1.6 The Democratization of Media1.7 Convergence, Proliferation, and Resilience1.8 Issues and the Future1.9 SummarySuggested WebsitesNotes Chapter 2The Internet, Portable Devices, and Video Games2.1 Origins of the Internet2.2 Standardizing the Internet Design 2.3 The Beginning of Email2.4 The World Wide Web2.5 Politicians Boost the Internet2.6 Refining the Internet 2.6a Browsers 2.6b Internet Service Providers 2.6c Search Engines2.7 Internet Growth and Temporary Downfall2.8 Radio on the Internet2.9 Napster and its Aftermath2.10 Voice Over the Internet2.11 Video on the Net2.12 Enter YouTube2.13 Social Networking2.14 Internet Abuses2.15 Portables Devices 2.15a Cell Phones 2.15b Personal Digital Assistants 2.15c Pods2.16 Video Games 2.16a The Early Days of Video Games 2.16b Down and Out--And Up Again 2.16c Games Take on a Variety of Forms 2.16d Console Wars 2.16e Games for the Internet and Beyond2.17 Issues and the Future2.18 SummarySuggested Web SitesNotes Chapter 3Early Television3.1 Early Experiments3.2 The Emergence of Broadcast Television3.3 The Freeze3.4 Early TV Programming3.5 Blacklisting3.6 The Live Era3.7 Color TV Approval3.8 Broadcast-Cable Clashes3.9 Prerecorded Programming3.10 The Quiz Scandals3.11 UHF and Cable TV Problems3.12 Early Cable TV Programming3.13 Reflections of Upheaval3.14 A Vast Wasteland?3.15 The Public Broadcasting Act of 19673.16 Government Actions3.17 Corporate Video3.18 HBO's Influence3.19 SummarySuggested WebsitesNotes Chapter 4Modern Television4.1 Growth of Cable TV Programming Services4.2 Cable TV's Gold Rush4.3 The Beginnings of Satellite TV4.4 Home Video4.5 Broadcast TV in the 1980s4.6 Broadcast and Cable Legal Issues4.7 Growth of Hispanic Television4.8 Satellite TV Revived4.9 The Telecommunications Act of 19964.10 Telephone Company Entry4.11 Digital Videodiscs4.12 Enter TiVo4.13 Programming Changes4.14 New and Revised Networks4.15 Digital TV and HDTV4.16 Issues and the Future4.17 SummarySuggested WebsitesNotes Chapter 5Radio5.1 Early Inventions5.2 The Sinking of the Titanic5.3 World War I5.4 The Founding of RCA5.5 Early Radio Stations5.6 The Rise of Advertising5.7 The Formation of Networks5.8 Chaos and Government Action5.9 The Golden Era of Radio5.10 The Press-Radio War5.11 World War II5.12 Postwar Radio5.13 FM Radio Development5.14 The Restructuring of Public Radio5.15 College Radio5.16 The Changing Structure of Commercial Radio5.17 Satellite and HD Radio5.18 Issues and the Future5.19 SummarySuggested WebsitesNotes Chapter 6Movies6.1 Early Developments6.2 The First Movies6.3 Studio Beginnings6.4 Griffith and His Contemporaries6.5 World War I Developments6.6 Hollywood during the Roaring Twenties6.7 Sound6.8 The "Golden Years" of Moviemaking6.9 Hitchcock and Welles6.10 Color6.11 Hard Times6.12 The Road Back6.13 Myt