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Wir sind gerne für Sie daThis book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.
Produkteigenschaften
- Artikelnummer: 9783034321037
- Medium: Buch
- ISBN: 978-3-0343-2103-7
- Verlag: Peter Lang
- Erscheinungstermin: 07.03.2016
- Sprache(n): Englisch
- Auflage: Erscheinungsjahr 2016
- Produktform: Kartoniert
- Gewicht: 280 g
- Seiten: 187
- Format (B x H): 150 x 225 mm
- Ausgabetyp: Kein, Unbekannt