With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Produkteigenschaften
- Artikelnummer: 9783110280869
- Medium: Buch
- ISBN: 978-3-11-028086-9
- Verlag: De Gruyter
- Erscheinungstermin: 18.06.2013
- Sprache(n): Englisch
- Auflage: 2. compl. revised ed
- Serie: ISSN
- Produktform: Gebunden
- Gewicht: 782 g
- Seiten: 423
- Format (B x H x T): 160 x 236 x 29 mm
- Ausgabetyp: Kein, Unbekannt