Verkauf durch Sack Fachmedien

Hanson

Advertising and socialism

The nature and extent of consumer advertising in the Soviet Union, Poland: The nature and extent of consumer advertising in the Soviet Union, Poland

Medium: Buch
ISBN: 978-1-138-04553-8
Verlag: Routledge
Erscheinungstermin: 29.01.2019
Lieferfrist: bis zu 10 Tage
Autoren/Hrsg.

Autoren

1 Introduction: advertising, Soviet-type economies and economic systems Part I The Soviet Union 2 The Soviet economy and the organisation of Soviet Advertising 4 The nature and functions of Soviet advertising Part II Eastern Europe 5 Relative income levels and differences in economic systems in Eastern Europe 6 The marketing environment 7 The organisation and functions of advertising 8 Advertising expenditure data Part III Conclusions 9 Conclusions