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Harris

Start-up

A Practical Guide to Starting and Running a New Business

Medium: Buch
ISBN: 978-3-540-32981-7
Verlag: Springer US
Erscheinungstermin: 25.09.2006
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This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.


Produkteigenschaften


  • Artikelnummer: 9783540329817
  • Medium: Buch
  • ISBN: 978-3-540-32981-7
  • Verlag: Springer US
  • Erscheinungstermin: 25.09.2006
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2006
  • Produktform: Gebunden
  • Gewicht: 432 g
  • Seiten: 165
  • Format (B x H): 155 x 235 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

How good is your idea?.- How can you protect your ideas?.- What is a company?.- How do you market your product?.- How do you finance your business?.- How do you create a financial model?.- How do you write a business plan?.- Your role and your team.- Closing remarks.