Retail Personality

What do the Parisian chocolatier and sculptor Patrick Roger, the makers of the trendy Oslo fashion label Norwegian Rain,
T-Michael and Alexander Helle have in common with the Stuttgart optician Andreas Kraft? They all believe in the magic and
allure of well-designed shops. And that is not all – as entrepreneurs, they must make their shops the ambassadors of their
brand, philosophy and products. The book is an exploratory tour of offbeat retail hotspots worldwide. The focus is on interesting personalities who make a relevant contribution to the topic of shop design and product presentation.
Marc Heikaus is the owner of Heikaus Group, a Swabian family enterprise with around 50 employees, is active throughout-
Europe as a general contractor and supplier for turnkey ready shop design, combining design and innovation of the highest
quality.

What do the Parisian chocolatier and sculptor Patrick Roger, the makers of the trendy Oslo fashion label Norwegian Rain,
T-Michael and Alexander Helle have in common with the Stuttgart optician Andreas Kraft? They all believe in the magic and
allure of well-designed shops. And that is not all – as entrepreneurs, they must make their shops the ambassadors of their
brand, philosophy and products. The book is an exploratory tour of offbeat retail hotspots worldwide. The focus is on interesting personalities who make a relevant contribution to the topic of shop design and product presentation.
Marc Heikaus is the owner of Heikaus Group, a Swabian family enterprise with around 50 employees, is active throughout-
Europe as a general contractor and supplier for turnkey ready shop design, combining design and innovation of the highest
quality.