fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf

Site Breadcrumb

Verkauf durch Sack Fachmedien

Hogg

Consumer Behavior I: Research and Influences

Medium: Buch
ISBN: 978-1-4129-0841-2
Verlag: SAGE PUBN
Erscheinungstermin: 30.09.2005
In den Warenkorb
Lieferfrist: bis zu 10 Tage
Auf die Merkliste Drucken
Überschrift

Beschreibung

Kostenloser Versand

nach Deutschland, Österreich und in die Schweiz

Bequem zahlen

Rechnung, Kreditkarte, PayPal oder Bankeinzug

Wir sind gerne für Sie da

0800 000-1378 (Inland)
service@fachmedien.de
<<Kontaktformular>>

Fragen

Fragen Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua
Anwtorten

Anwtorten At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet

This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study. The first volume addresses the question: 'how do we study consumers?' and provides the theoretical and historical context for the debates about consumer behaviour research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour.

Produkteigenschaften

  • Artikelnummer: 9781412908412
  • Medium: Buch
  • ISBN: 978-1-4129-0841-2
  • Verlag: SAGE PUBN
  • Erscheinungstermin: 30.09.2005
  • Sprache(n): Englisch
  • Auflage: Three Volume Se
  • Serie: Sage Library in Business and M
  • Produktform: Gebunden
  • Gewicht: 2330 g
  • Seiten: 1272
  • Format (B x H): 156 x 234 mm
  • Ausgabetyp: Kein, Unbekannt

Themen

Autoren/Hrsg.

Herausgeber

VOLUME ONE: CONSUMER BEHAVIOUR AS A FIELD OF STUDY Comparing Journal of Consumer Psychology and Journal of Consumer Research - Anat Alon, Maureen Morrin and Nada Nasr Bechwati On Method in Consumer Research - Paul F Anderson A Critical Relativist Perspective Hermeneutics and Consumer Research - Stephen J Arnold and Eileen Fischer Feminist Thought - J Bristor and E Fischer Implications for Consumer Research What Consumer Research Is - B J Calder and A M Tybout Consumption - Colin Campbell The New Wave of Research in the Humanities and Social Sciences Hedonic Consumption - Elizabeth Hirschman and Morris B Holbrook Emerging Concepts, Methods and Propositions Alternative Ways of Seeking Knowledge in Customer Research - L A Hudson and J Ozanne Positivist and Paradigm Dominance in Consumer Research - Shelby Hunt Towards a Critical Pluralism and Rapprochement Interpreting Consumer Mythology - J Sidney Levy A Structural Approach to Consumer Behavior Roots of Marketing and Consumer Research at the University of Chicago - J Sidney Levy Consumer Research and Semiotics - David Glen Mick Exploring the Morphology of Signs, Symbols and Significance Philosophical Tension in Consumer Inquiry - J Paul Peter Consumer Research - Itamar Simonson et al In Search of Identity Putting Experience Back into Consumer Research - Craig J Thompson, William Locander and Howard R Pollio The Philosophy and Method of Existential Phenomenology Beyond Consumerism - Frank Trentmann New Historical Perspectives on Consumption Discovery-Orientated Consumer Research - William Wells Consumer and Consumption - Sharon Zukin and Jennifer Smith Maguire VOLUME TWO: CONSUMER DECISION-MAKING Constructive Consumer Choice Processes - J R Bettman, M F Luce and J W Payne Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention and Behaviour - J M Feldman and J R Lynch Rediscovering Satisfaction - S Fournier and D Mick Product Experience is Seductive - Stephen J Hoch Managing What Consumers Learn from Experience - Stephen J Hoch and John Deighton Preconscious Processing Effects - C Janiszewski The Independence of Attitude Formation and Conscious Thought Order of Entry Effects on Consumer Memory and Judgment - Frank R Kardes and Gurumurthy Kalyanaram An Information Integration Perspective Choosing to Avoid - Mary Frances Luce Coping with Negatively Emotion-Laden Consumer Decisions The Effect of New Product Features on Brand Choice - Stephen M Nowlis and Itamar Simonson Whence Consumer Loyalty? - Richard L Oliver Consumer Learning and Brand Equity - Stijn M J van Osselaer and J W Alba Consumer Knowledge Effects on Evaluation Strategies Mediating Consumer Judgements - Mita Sujan VOLUME THREE: CONSUMER SOCIALIZATION: CHILDHOOD, CHILDREN AND FAMILIES Dealing with Children's Advertising - Gerry M Armstrong and Merrie Brucks Public Policy Issues and Alternatives The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption - Les Carson, Sanford Grossbart and J Kathleen Stuenkel Socializing Children about Television - Les Carlson, Russell N Laczniak and A Walsh An Intergenerational Study The Influence of Families and Peer-Based Reference Groups on Consumer Decisions - T L Childers and A R Rao Spatial Biographies of Children's Consumption - Dan T Cook Market Places and Spaces of Childhood in the 1930s and beyond Family Members' Perceptions of Adolescents' Influence in Family Decision-Making - Ellen R Foxman, Patriya S Tansuhaj and Karin M Ekstrom The Emergence of Adaptive Decision-Making in Children - Jennifer Gregan-Paxton and Deborah Roedder John Age Differences in Product Categorization - Deborah Roedder John and Mita Sujan Age Differences in Children's Choice Behavior - Deborah Roedder John and Ramnath Lakshmi-Ratan The Impact of Available Alternatives Consumer Socializatio