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Improving Privacy Protection in the Area of Behavioural Targeting

Medium: Buch
ISBN: 978-90-411-5990-8
Verlag: Wolters Kluwer
Erscheinungstermin: 31.05.2015
Lieferfrist: bis zu 10 Tage

Behavioural targeting, or online profiling, is at the core of many privacy problems on the Internet. Behavioural targeting involves monitoring people舗s online behaviour and using the data obtained to expose people to individually targeted advertisements. In the process, firms gather information, store it, analyse it, and disclose it to other firms. Firms compile detailed profiles, based on what internet users read, what videos they watch, what they search for, etc. People have little control over what happens to information concerning them. There is wide agreement that EU data protection law 舒 and similar regimes in countries worldwide 舒 offers insufficient protection of privacy on the internet.


Produkteigenschaften


  • Artikelnummer: 9789041159908
  • Medium: Buch
  • ISBN: 978-90-411-5990-8
  • Verlag: Wolters Kluwer
  • Erscheinungstermin: 31.05.2015
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2015
  • Serie: Information Law Series Set
  • Produktform: Gebunden
  • Gewicht: 785 g
  • Seiten: 432
  • Format (B x H x T): 161 x 249 x 30 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

Foreword by Chris Jay Hoofnagle.
Acknowledgements.
Chapter 1 Introduction.
Chapter 2 Behavioural Targeting.
Chapter 3 Privacy.
Chapter 4 Data Protection Law, Principles.
Chapter 5 Data Protection Law, Material Scope.
Chapter 6 Informed Consent in Data Protection Law.
Chapter 7 Informed Consent in Practice.
Chapter 8 Improving Empowerment.
Chapter 9 Improving Protection.
Chapter 10 Summary and Conclusion.
References.
Legal Texts.
National Legal Texts.
Table of Cases.
Index