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Wir sind gerne für Sie daStop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.
Produkteigenschaften
- Artikelnummer: 9781398606593
- Medium: Buch
- ISBN: 978-1-3986-0659-3
- Verlag: Kogan Page
- Erscheinungstermin: 03.09.2022
- Sprache(n): Englisch
- Auflage: 1. Auflage 2022
- Produktform: Kartoniert
- Gewicht: 757 g
- Seiten: 336
- Format (B x H x T): 156 x 234 x 22 mm
- Ausgabetyp: Kein, Unbekannt