Verkauf durch Sack Fachmedien

Jethwaney

Social Sector Communication

Concepts, Strategies and Case Studies

Medium: Buch
ISBN: 978-1-032-53724-5
Verlag: Taylor & Francis
Erscheinungstermin: 19.07.2024
vorbestellbar, Erscheinungstermin ca. Juli 2024

Communication, advocacy and outreach are germane to the success of any organization working in the social sector. This book provides a robust conceptual framework that is required for understanding the demands of the sector, suggests strategies, and tools, and provides hands-on skills to those engaged in social sector communication including the government, which invests heavily into the sector.

This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in the development of communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers and helps in understanding the corporate-–NGO interface vis-à-vis CSR projects.

This book will be useful to students of social work, business and management preparing for roles in social enterprises. It will also be of use to working professionals in the social sector.


Produkteigenschaften


  • Artikelnummer: 9781032537245
  • Medium: Buch
  • ISBN: 978-1-032-53724-5
  • Verlag: Taylor & Francis
  • Erscheinungstermin: 19.07.2024
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2024
  • Produktform: Gebunden
  • Seiten: 180
  • Format (B x H): 156 x 234 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

List of Figures. Preface. 1. Overview of the Social Sector in India 2. Social Marketing 3. Corporate Social Responsibility and NGO Engagement 4. Advocacy, Communication and Social Mobilization 5. Grassroots Communication 6. How to plan and execute a social communication campaign: case studies 7. Hands-on skills on writing & social media use. Index.