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This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.
Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:
• Internal and external environmental analyses;
• Cross-cultural communication;
• Structural considerations;
• Leadership and motivation;
• Foreign market entry, mergers, alliances and acquisitions.
Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
Produkteigenschaften
- Artikelnummer: 9780367462857
- Medium: Buch
- ISBN: 978-0-367-46285-7
- Verlag: Routledge
- Erscheinungstermin: 22.10.2020
- Sprache(n): Englisch
- Auflage: 1. Auflage 2020
- Produktform: Kartoniert
- Gewicht: 282 g
- Seiten: 186
- Format (B x H x T): 152 x 229 x 10 mm
- Ausgabetyp: Kein, Unbekannt