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The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, consumer research and consumption, advancing the fields of advertising and marketing research. As an international academic journal with a foundation in the social sciences, we have a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
Produkteigenschaften
- Artikelnummer: 9771472081002
- Medium: Zeitschrift
- ISBN: 977-147208100-2
- ISSN: 14720817
- Verlag: John Wiley & Sons
- Erscheinungsweise: 6 Ausgaben pro Jahr
- Sprache(n): Englisch
- Produktform: Other printed item
- Ausgabetyp: Kein, Unbekannt