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Leishman

Consumer Nationalism and Barr's Irn-Bru in Scotland

Medium: Buch
ISBN: 978-3-030-53381-6
Verlag: Springer International Publishing
Erscheinungstermin: 02.10.2020
Lieferfrist: bis zu 10 Tage

This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community.  As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal  forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.



Produkteigenschaften


  • Artikelnummer: 9783030533816
  • Medium: Buch
  • ISBN: 978-3-030-53381-6
  • Verlag: Springer International Publishing
  • Erscheinungstermin: 02.10.2020
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2020
  • Serie: Consumption and Public Life
  • Produktform: Gebunden
  • Gewicht: 478 g
  • Seiten: 264
  • Format (B x H x T): 153 x 216 x 20 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

1. Introduction.- 2. The Power of Origins.- 3. From Girders: Discourses of National Strength.- 4. Consumer Nationalism in Popular and Material Culture.- 5. Scotland’s Other: Defining Oppositional Identities.- 6. Conclusion