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Wir sind gerne für Sie daJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Produkteigenschaften
- Artikelnummer: 9780231158381
- Medium: Buch
- ISBN: 978-0-231-15838-1
- Verlag: Columbia Univers. Press
- Erscheinungstermin: 31.07.2011
- Sprache(n): Englisch
- Auflage: 1. Auflage 2011
- Serie: Columbia Business School Publishing
- Produktform: Gebunden
- Gewicht: 736 g
- Seiten: 248
- Format (B x H x T): 222 x 216 x 4 mm
- Ausgabetyp: Kein, Unbekannt