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Bernitz / Heide-Jorgensen / Heide-Jørgensen

Marketing and Advertising Law in a Process of Harmonisation

Medium: Buch
ISBN: 978-1-5099-3212-2
Verlag: HART PUB
Erscheinungstermin: 19.09.2019
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The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.

Produkteigenschaften

  • Artikelnummer: 9781509932122
  • Medium: Buch
  • ISBN: 978-1-5099-3212-2
  • Verlag: HART PUB
  • Erscheinungstermin: 19.09.2019
  • Sprache(n): Englisch
  • Auflage: Erscheinungsjahr 2019
  • Serie: Modern Studies in European Law
  • Produktform: Kartoniert, Paperback
  • Gewicht: 408 g
  • Seiten: 288
  • Format (B x H): 156 x 234 mm
  • Ausgabetyp: Kein, Unbekannt

Themen

Autoren/Hrsg.

Herausgeber

Ulf Bernitz is Professor of European Law at Stockholm University and Fellow of the Institute of European and Comparative Law and at St Hilda's College, Oxford.

Caroline Heide-Jørgensen is Professor of Competition Law and Unfair Competition at the Faculty of Law at the Unversity of Copenhagen.

1. Introduction: Marketing and Advertising Law in a Process of Harmonisation

Ulf Bernitz and Caroline Heide-Jørgensen
2. Commercial Speech and its Limits-Fundamental Rights and Comparative Constitutional Aspects

Caroline Heide-Jørgensen
3. Ethics, Taste and Decency Considerations in Advertising

Frauke Henning-Bodewig
4. The Unfair Commercial Practices Directive: Full Harmonisation, Scope and Key Notions

Jules Stuyck
5. Interpretation and Assessment under the Unfair Commercial Practices Directive-the ICC Code for Advertising and Marketing and the Commission's Staff Working Document

Jan Trzaskowski
6. The 'Fitness Check' of the MCAD and UCPD

Bert Keirsbilck
7. The Impact of the UCP Directive on National Fair Trading Law and Institutions: Gradual Convergence or Deeper Fragmentation?

Antonina Bakardjieva Engelbrekt
8. B2B and B2C Marketing Practices -the Case for an Integrated Approach

Palle Bo Madsen
9. Applying the UCP Directive in Practice: The Norwegian Experience

Tore Lunde
10. Enforcing Unfair Competition Law Cross Border: Cooperation Mechanisms and Consumer Redress-Does the System Work?

Astrid Stadler
11. Unfair Competition Law: How Can It Work as an
Important Complement to Intellectual Property Protection. Are There Missing Links?

Per Jonas Nordell
12. The Road Ahead-Present Status and Need for Reform

Ulf Bernitz