Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
Produkteigenschaften
- Artikelnummer: 9783658183240
- Medium: Buch
- ISBN: 978-3-658-18324-0
- Verlag: Springer
- Erscheinungstermin: 10.05.2017
- Sprache(n): Englisch
- Auflage: 1. Auflage 2017
- Serie: Forschungs-/Entwicklungs-/Innovations-Management
- Produktform: Kartoniert, Book
- Gewicht: 3451 g
- Seiten: 244
- Format (B x H x T): 148 x 210 x 15 mm
- Ausgabetyp: Kein, Unbekannt