Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
Produkteigenschaften
- Artikelnummer: 9780805840216
- Medium: Buch
- ISBN: 978-0-8058-4021-6
- Verlag: Routledge
- Erscheinungstermin: 12.04.2002
- Sprache(n): Englisch
- Auflage: 2. Auflage 2002
- Produktform: Gebunden
- Gewicht: 621 g
- Seiten: 368
- Format (B x H x T): 169 x 224 x 25 mm
- Ausgabetyp: Kein, Unbekannt