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Montgomery

Generation Digital

Politics, Commerce, and Childhood in the Age of the Internet

Medium: Buch
ISBN: 978-0-262-13478-1
Verlag: Penguin Random House LLC
Erscheinungstermin: 13.07.2007
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Children and teens today have integrated digital culture seamlessly into their lives.
For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking
with a cell phone is no more complicated than setting the toaster oven to "bake" or turning on the
TV. In Generation Digital, media expert and activist Kathryn C. Montgomery examines the ways in
which the new media landscape is changing the nature of childhood and adolescence and analyzes
recent political debates that have shaped both policy and practice in digital culture.The media has
pictured the so-called "digital generation" in contradictory ways: as bold trailblazers and innocent
victims, as active creators of digital culture and passive targets of digital marketing. This, says
Montgomery, reflects our ambivalent attitude toward both youth and technology. She charts a
confluence of historical trends that made children and teens a particularly valuable target market
during the early commercialization of the Internet and describes the consumer-group advocacy
campaign that led to a law to protect children's privacy on the Internet. Montgomery recounts--as a
participant and as a media scholar--the highly publicized battles over indecency and pornography on
the Internet. She shows how digital marketing taps into teenagers' developmental needs and how three
public service campaigns--about sexuality, smoking, and political involvement--borrowed their
techniques from commercial digital marketers. Not all of today's techno-savvy youth are politically
disaffected; Generation Digital chronicles the ways that many have used the Internet as a political
tool, mobilizing young voters in 2004 and waging battles with the music and media industries over
control of cultural expression online.Montgomery's unique perspective as both advocate and analyst
will help parents, politicians, and corporations take the necessary steps to create an open,
diverse, equitable, and safe digital media culture for young people.

Produkteigenschaften

  • Artikelnummer: 9780262134781
  • Medium: Buch
  • ISBN: 978-0-262-13478-1
  • Verlag: Penguin Random House LLC
  • Erscheinungstermin: 13.07.2007
  • Sprache(n): Englisch
  • Auflage: Erscheinungsjahr 2007
  • Produktform: Gebunden
  • Gewicht: 671 g
  • Seiten: 364
  • Format (B x H x T): 162 x 234 x 29 mm
  • Ausgabetyp: Kein, Unbekannt

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Autoren/Hrsg.

Autoren

Kathryn C. Montgomery is Professor in the Public Communication Division, School of Communication, at American University, where she directs the Project on Youth, Media, and Democracy. As founder of the Center for Media Education, she led a coalition of advocacy groups in a series of successful media policy campaigns on behalf of children and youth. She is the author of &lt;I&gt;Target: Prime Time: Advocacy Groups and the Struggle over Entertainment Television.&lt;/I&gt;