Kostenloser Versand
Bequem zahlen
Wir sind gerne für Sie da
‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement
If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
- Explains the fundamentals of marketing and useful concepts such as the Long Tail
- Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
- Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Produkteigenschaften
- Artikelnummer: 9780415778992
- Medium: Buch
- ISBN: 978-0-415-77899-2
- Verlag: Taylor & Francis Ltd
- Erscheinungstermin: 20.11.2009
- Sprache(n): Englisch
- Auflage: 2. New Auflage 2009
- Serie: The Basics
- Produktform: Gebunden
- Gewicht: 378 g
- Seiten: 254
- Format (B x H x T): 205 x 135 x 20 mm
- Ausgabetyp: Kein, Unbekannt
- Vorauflage: 978-0-415-38080-5
- Nachauflage: 978-1-041-10624-1