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Nickels / McHugh

Understanding Business

Medium: Buch
ISBN: 978-1-259-92943-4
Verlag: McGraw-Hill Education
Erscheinungstermin: 29.03.2018
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Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.


Produkteigenschaften


  • Artikelnummer: 9781259929434
  • Medium: Buch
  • ISBN: 978-1-259-92943-4
  • Verlag: McGraw-Hill Education
  • Erscheinungstermin: 29.03.2018
  • Sprache(n): Englisch
  • Auflage: 12 ed
  • Produktform: Kartoniert
  • Gewicht: 1607 g
  • Format (B x H x T): 225 x 284 x 30 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

Bill Nickels is emeritus professor of business at the University of Maryland, College Park. He has over 30 years experience teaching graduate and undergraduate business courses, including introduction to business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Case Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to businesspeople on subjects such as power communications, marketing, nonbusiness marketing, and stress and life management. His son, Joel, is a professor of English at the University of Miami (Florida).

Jim McHugh holds an MBA degree from Lindenwood University and has had broad experience in education, business, and government. As chair of the Business and Economics Department of St. Louis Community CollegeForest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public-service sector and served as chief of staff to the St. Louis County Executive.

Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development. While Jim and Susan treasure their participation in writing projects, their greatest accomplishment is their collaboration on their three children. Casey is carrying on the familys teaching tradition as an adjunct social work professor at Washington University and the founder of an incubator to help therapists start their own practices. Molly and Michael are carrying on the family writing tradition by contributing to the development of this text and several supplementary materials.

PART 1Business Trends: Cultivating a Business in Diverse, Global Environments1 Taking Risks and Making Profits within the Dynamic Business Environment2 Understanding Economics and How It Affects Business3 Doing Business in Global Markets4 Demanding Ethical and Socially Responsible BehaviorPART 2Business Ownership: Starting a Small Business5 How to Form a Business6 Entrepreneurship and Starting a Small BusinessPART 3Business Management: Empowering Employees to Satisfy Customers7 Management and Leadership8 Structuring Organizations for Today’s Challenges9 Production and Operations ManagementPART 4Management of Human Resources: Motivating Employees to Produce Quality Goods and Services10 Motivating Employees11 Human Resource Management: Finding and Keeping the Best Employees12 Dealing with Union and Employee–Management IssuesPART 5Marketing: Developing and Implementing Customer-Oriented Marketing Plans13 Marketing: Helping Buyers Buy14 Developing and Pricing Goods and Services15 Distributing Products16 Using Effective PromotionsPART 6Managing Financial Resources17 Understanding Accounting and Financial Information18 Financial Management19 Using Securities Markets for Financing and Investing Opportunities20 Money, Financial Institutions, and the Federal ReserveBonus ChaptersBonus Chapter A: Working within the Legal Environment ABonus Chapter B: Using Technology to Manage Information BBonus Chapter C: Managing Risk CBonus Chapter D: Managing Personal Finances D