Cambridge Marketing Handbook: Digital

Terry Nicklin's background is in consultancy and marketing B2B brands. He is Director of Keynote PR, delivering high quality PR and marketing services to mid-sized technology and professional services organizations. He is Course Director for the CAM Programmes at CMC, a Chartered Marketer with a DipM and an MBA from Warwick University. He is Chairman of the Cambridgeshire branch of the Chartered Institute of Marketing, a Fellow of the CIM and member of the CIM Regional Committee. In 2012, he received the Gold Award for the Best PR Freelancer in the CIPR East Anglia Pride Awards.

Karl Meyer, MBA, has worked for the past 20 years in the Internet Industry in both Technical and Sales and Marketing Roles, and was Director of Channel Marketing Strategy for WorldCom in EMEA. His roles took him across most of Europe and the Middle East, culminating in working for King Hussain of Jordan. Karl is currently an Associate at online marketing agency SPICE.com and also runs an online toy business. His particular expertise is the use of Web Analysis and Social Media to accurately target customers.

Rob Hardy is a course tutor at the Cambridge Marketing College. He is a Chartered Marketer with over 15 years' experience working in digital and offline marketing communications across the financial services, leisure, education and technology sectors. He has worked in financial services for the last 6 years, most recently as a Senior Campaign Manager for Barclaycard, where he was responsible for managing the acquisition marketing communications team.