Verkauf durch Sack Fachmedien

Phillips

Craft Beer Culture and Modern Medievalism: Brewing Dissent

Medium: Buch
ISBN: 978-1-64189-217-9
Verlag: ARC HUMANITIES PR
Erscheinungstermin: 30.08.2019
Lieferfrist: bis zu 10 Tage

In recent years craft beer marketing has increasingly evoked the medieval past in order
to appeal to our collective sense of a lost community. This book discusses the
desire for the local, the non-corporate, and the pre-modern in the discourse of
craft brewing, forming a strong counter-cultural narrative. However, such
discourses also reinforce colonial histories of purity and conquest while
effacing indigenous voices. This book reveals that craft beer is therefore much
more than a delicious adult beverage; its marketing reveals a cultural desire
for a past that has disappeared in a world that privileges the present.


Produkteigenschaften


  • Artikelnummer: 9781641892179
  • Medium: Buch
  • ISBN: 978-1-64189-217-9
  • Verlag: ARC HUMANITIES PR
  • Erscheinungstermin: 30.08.2019
  • Sprache(n): Englisch
  • Auflage: Erscheinungsjahr 2019
  • Serie: Collection Development, Cultur
  • Produktform: Gebunden
  • Gewicht: 376 g
  • Seiten: 164
  • Format (B x H x T): 160 x 236 x 18 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

Noëlle Phillips teaches in the English Department at Douglas College in British Columbia and is an Honorary Affiliate Instructor at the University of British Columbia, Canada.

Chapter 1: Introduction: Medievalism and Craft Beer 
Chapter 2: Reading Beer in the Middle Ages
Chapter 3: Resistance and Revolution: Craft Beer vs Corporate Giants
Chapter 4: Monastic Medievalism
Chapter 5: Militant Medievalism: Norsemen, Mythology, and Masculinity
Chapter 6: Pale Ales and White Knights: Craft Brewing, Whiteness, and Medievalism
Chapter 7: Conclusion: The Alchemy of Alcohol