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Wir sind gerne für Sie daIt aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
Produkteigenschaften
- Artikelnummer: 9780077098377
- Medium: Buch
- ISBN: 978-0-07-709837-7
- Verlag: McGraw-Hill Education
- Erscheinungstermin: 16.12.2002
- Sprache(n): Englisch
- Auflage: Erscheinungsjahr 2002
- Produktform: Kartoniert
- Gewicht: 1122 g
- Seiten: 416
- Format (B x H x T): 187 x 233 x 29 mm
- Ausgabetyp: Kein, Unbekannt