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Phillips

E-Business Strategy: Text and Cases

Medium: Buch
ISBN: 978-0-07-709837-7
Verlag: McGraw-Hill Education
Erscheinungstermin: 16.12.2002
Lieferfrist: bis zu 10 Tage

It aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.


Produkteigenschaften


  • Artikelnummer: 9780077098377
  • Medium: Buch
  • ISBN: 978-0-07-709837-7
  • Verlag: McGraw-Hill Education
  • Erscheinungstermin: 16.12.2002
  • Sprache(n): Englisch
  • Auflage: Erscheinungsjahr 2002
  • Produktform: Kartoniert
  • Gewicht: 1122 g
  • Seiten: 416
  • Format (B x H x T): 187 x 233 x 29 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

Chapter One: The Internet as a business driver
Chapter Two: The Impact of the Internet on business relationships
Chapter Three: E-business risk management
Chapter Four: Strategic planning for e-businesses organizations
Chapter Five: E-business models
Chapter Six: E-Organisational dimensions
Chapter Seven: Leveraging the Web for marketing
Chapter Eight: Financial appraisals of e-business organizations
Chapter Nine: Online resources and their deployment
Chapter Ten: Virtual Marketspace
Chapter Eleven: Cyber Rules and Challenges
Chapter Twelve: E-business Strategy-Lessons Learned
Twelve detailed International Case studies, and shorter mini-cases cases for class discussion.