fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf
fachmedien.de - spezialisierte Fachinformationen für Studium und Beruf

Site Breadcrumb

Verkauf durch Sack Fachmedien

Preddy

How to Run a Successful Design Business

The New Professional Practice

Medium: Buch
ISBN: 978-1-138-41680-2
Verlag: Taylor & Francis Ltd
Erscheinungstermin: 03.07.2017
In den Warenkorb
Lieferfrist: bis zu 10 Tage
Auf die Merkliste Drucken

Überschrift

Beschreibung

Kostenloser Versand

nach Deutschland, Österreich und in die Schweiz

Bequem zahlen

Rechnung, Kreditkarte, PayPal oder Bankeinzug

Wir sind gerne für Sie da

0800 000-1378 (Inland)
service@fachmedien.de
<<Kontaktformular>>

Fragen

Fragen Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua
Anwtorten

Anwtorten At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet

The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.

Produkteigenschaften

  • Artikelnummer: 9781138416802
  • Medium: Buch
  • ISBN: 978-1-138-41680-2
  • Verlag: Taylor & Francis Ltd
  • Erscheinungstermin: 03.07.2017
  • Sprache(n): Englisch
  • Auflage: 1. Auflage 2017
  • Produktform: Gebunden
  • Gewicht: 1120 g
  • Seiten: 456
  • Format (B x H): 174 x 246 mm
  • Ausgabetyp: Kein, Unbekannt

Themen

Autoren/Hrsg.

Herausgeber

Contents: Foreword, David Kester; Preface, Shan Preddy; Section 1 The Industry; The arrival, Jeremy Myerson; The present, Shan Preddy; The global context, Michael Thomson; The client perspective, Shan Preddy; The future, James Woudhuysen. Section 2 The Business: The vision and values, Shan Preddy; The culture, Shan Preddy; The product, Shan Preddy; The business journey, Adrian Rasdall; The business structure, Peers de Trensé; The money (part 1) Mandy Merron; The money (part 2), Gary Baxter; The law, Jo Evans; The intellectual property, Darrell Stuart-Smith; The management issues, James Woudhuysen; The validation, Shan Preddy; The memberships, Shan Preddy; The network, Phil Jones; The working environment, Shan Preddy; The neverending story, Shan Preddy. Section 3 The People: The management team, Shan Preddy; The creatives, Rod Petrie; The client facers, Jan Casey; The hunter-gatherers, Blair Enns; The farmer-growers, Shan Preddy; The strategists, Ann Binnie; The orgs and ops, Shan Preddy; The incoming resource, Madelaine Cooper; The ongoing resource, Kim Briggs; The outgoing resource, Kim Briggs; The training, Liz Lydiate; The development, Rod Petrie; The rewards, Mandy Merron; The cavalry, Madelaine Cooper; The self-incentive, Kevin Duncan. Section 4 The Income: The marketing strategy, Shan Preddy; The marketing plan, Shan Preddy; The geography, Christine Losecaat; The reputation, Julia James; The media, Lynda Relph-Knight, The social media, Gemma Went; The sales process, Shan Preddy; The pitch, Jonathan Kirk; The no pitch, Blair Enns; The record, Shan Preddy; The procurement, Tina Fegent; The prequal, Simon May; The roster, Simon May; The client journey, Shan Preddy; The client experience, Shan Preddy. Section 5 The Work: The terms, Barry Morris; The knowledge, Liz Lydiate; The brief, Kate Blandford; The projects, Lorna Dallas-Conte; The research, Don Preddy; The meetings, Sean Blair; The feedback, Shan Preddy; The proof, Deborah Dawton; The recognition, Stef Brown; The planet, Sophie Thomas. Section 6: The Designers; Section 7 The Clients; Section 8 The Design Bodies; Section 9 The Reference Library; Section 10 The Contributors; Index.