The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.
Produkteigenschaften
- Artikelnummer: 9781138416802
- Medium: Buch
- ISBN: 978-1-138-41680-2
- Verlag: Taylor & Francis Ltd
- Erscheinungstermin: 03.07.2017
- Sprache(n): Englisch
- Auflage: 1. Auflage 2017
- Produktform: Gebunden
- Gewicht: 1120 g
- Seiten: 456
- Format (B x H): 174 x 246 mm
- Ausgabetyp: Kein, Unbekannt