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Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly.
Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public.
This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects.
This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.
Produkteigenschaften
- Artikelnummer: 9783658455866
- Medium: Buch
- ISBN: 978-3-658-45586-6
- Verlag: Springer
- Erscheinungstermin: 06.11.2024
- Sprache(n): Englisch
- Auflage: 2024
- Serie: Science meets Practice
- Produktform: Kartoniert, Paperback
- Gewicht: 269 g
- Seiten: 164
- Format (B x H x T): 148 x 210 x 10 mm
- Ausgabetyp: Kein, Unbekannt
Themen
- Wirtschaftswissenschaften
- Betriebswirtschaft
- Bereichsspezifisches Management
- Einkauf, Logistik, Supply-Chain-Management
- Interdisziplinäres
- Wissenschaften
- Wissenschaften: Forschung und Information
- Risikobewertung, Risikotheorie
- Interdisziplinäres
- Wissenschaften
- Wissenschaften: Forschung und Information
- Risikobewertung, Risikotheorie