Verkauf durch Sack Fachmedien

Raithel / von Schlieben-Troschke / Heidari

Product Recall Management

Preparation, Execution and Recovery

Medium: Buch
ISBN: 978-3-658-45586-6
Verlag: Springer
Erscheinungstermin: 06.11.2024
Lieferfrist: bis zu 10 Tage

Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly.

Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public.

This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects.

This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.


Produkteigenschaften


  • Artikelnummer: 9783658455866
  • Medium: Buch
  • ISBN: 978-3-658-45586-6
  • Verlag: Springer
  • Erscheinungstermin: 06.11.2024
  • Sprache(n): Englisch
  • Auflage: 2024
  • Serie: Science meets Practice
  • Produktform: Kartoniert, Paperback
  • Gewicht: 269 g
  • Seiten: 164
  • Format (B x H x T): 148 x 210 x 10 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

1. The imperative of product recall management.- 2. Characteristics of product recalls.- 3. Performance implications of product recalls.- 4. The roles of different stakeholder groups.- 5. The product recall management cycle.- 6. Industry differences.- 7. Spillover effect.-8. Conclusion: Top10 key takeaways and outlook on future challenges.