Verkauf durch Sack Fachmedien

Rix

Marketing: A Practical Approach

Medium: Buch
ISBN: 978-0-07-028700-6
Verlag: McGraw-Hill Education
Erscheinungstermin: 16.09.2010
Lieferfrist: bis zu 10 Tage

Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rix’s unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text. The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft. The text is supported by an Online Learning Centre which will be updated each semester to ensure content remains current and relevant.


Produkteigenschaften


  • Artikelnummer: 9780070287006
  • Medium: Buch
  • ISBN: 978-0-07-028700-6
  • Verlag: McGraw-Hill Education
  • Erscheinungstermin: 16.09.2010
  • Sprache(n): Englisch
  • Auflage: 7. Auflage 2010
  • Produktform: Kartoniert
  • Gewicht: 1350 g
  • Format (B x H x T): 213 x 103 x 10 mm
  • Ausgabetyp: Kein, Unbekannt
Autoren/Hrsg.

Autoren

Peter Rix brings extensive practical marketing experience to his teaching and writing. He has held senior marketing and management positions in Australia and South East Asia, and has developed marketing strategies for national and international brands such as Edgell-Birds Eye, Penfolds, Chivas Regal, CSR and Windsor Farm.In recent years he has focused on the application of marketing principles to small-to-medium sized organisations. “Many large organisations seem to have lost the capacity to really listen to their customers, whereas DME’s are often customer-focused both by nature and necessity”, he says. “It is often then simply a matter of developing systems that help these firms to adopt a strategic approach to marketing. In my own business, and when consulting to other organisations, keeping it simple and practical are the main goals”.As a practical application of his writing and teaching, Peter Rix provides consulting and training services to a diverse range of clients. He also co-owns and operates businesses in the childcare and experiential learning industries. In addition to Marketing: A Practical Approach, he is also co-author of Selling: A Consultative Approach, published by McGraw-Hill Australia.

Marketing: A Practical Approach Part 1: Modern Marketing1. The field of marketing 2. The marketing environment3. Gathering marketing informationPart 2: Understanding Markets4. Market segmentation, targeting and positioning5. Understanding the consumer market6. Understanding the business marketAppendix A: International MarketsPart 3: The Marketing Mix7. Product planning and development8. Product management strategies9. Service marketing strategies10. Pricing strategies11. Distribution strategiesAppendix B: Retailing and wholesaling12. The promotional planAppendix C: Marketing planning modelsAppendix D: Measuring marketing programs